About the podcast

Audience & Purpose

Our primary audience is sustainability directors and sustainability managers across the private, public and third sectors.

The podcasts aims to help our listeners develop and lead initiatives and strategies that deliver results and make difference by providing useful insights and practical advice.

We produce two types of episodes:

• Guides based on our own experience of leading sustainability initiatives and supporting sustainability leaders;
• Interviews with sustainability leaders sharing their experience.

Our ideal guest

Currently we are looking to interview sustainability directors and managers with medium-sized organisations – particularly “mainstream” organisations rather than “green” brands.

We especially interested in sustainability leaders with stories to share about engaging colleagues and stakeholders with sustainability. You do not have to be a superstar – we like to hear about not just what worked and but also what you’ve learned from real life struggles and challenges.

Past and confirmed guests include sustainability leaders in: a multinational food retailer, a global corporate and investment bank, a fast growing biotech business, a major technical services consultancy, a service provider to the media industry and more.

Your host

The main host is Osbert Lancaster, co-founder of Realise Earth.

Interested in being a guest?

How it works

If you’re a good fit with ideal guest:

• We’ll have a 15 minute exploratory call
• If we both want to go ahead we’ll arrange a time for the interview
• Before you contact us, read the rest of this page so you know what’s involved!

To start the process email Osbert Lancaster and we can arrange a call.

Information for guests

Format and material

The podcasts are released as audio only. We record with video on, and if there’s suitable footage, we may use short video clips to promote the show.

We ask you to provide us with a profile photo that we can use on this media.

For each interview we post a short blog with the highlights and relevant links.

Questions

These are the questions we’ll ask:

1. What does your organisation do and what’s your role? Briefly! 
2. What’s got you fired up (positively or negatively) about sustainability recently?
3. What are you most proud of in your sustainability career – related to engaging and involving colleagues and/or stakeholders with sustainability? 
4. Who and/or what helped you achieve that?
5. What’s your big challenge now?
6. Who and/or what will help you make real progress on this? 
7. How did you get involved with sustainability?
8. What keeps you going when it gets tough?
9. What book, article or video would you recommend to other sustainability leaders?

Release form

In order for us to use the recording to produce and promote the podcast, we ask guests to review and sign our release form which outlines the terms and conditions regarding your appearance on our podcast.

How the recording works

Will take place over Zoom and last up to an hour. If you are not a regular Zoom user, or you have any concerns about your sound quality or equipment, we can arrange a 15 minute technical check a few days before the scheduled interview.

Promotion

The podcast appears on Apple Podcasts, Google Podcasts, Spotify and all major podcast platforms.

We ask guests to help promote their interview by sharing it with colleagues, including in your company newsletter and posting on social media.

As well as promoting each episode in our newsletter, we produce a variety of social media assets – e.g. posts, audiograms and short videos – and post these on LinkedIn. We @mention our guest and their company and invite you to share, comment and re-post.